Max Cash Offers

The business

Seller Lead Costs Cut Nearly in Half

Bradford buys houses as-is across metro Atlanta. The bar he had to beat was $75 a seller lead. In two weeks, GaaS brought them in at about $40 and kept the daily spend tight.

Max Cash Offers buys Georgia houses as-is, so sellers can skip repairs, listings, and long closings and still get a cash offer they can act on.

01 / The challenge

Cash Offers Only Work If Seller Leads Stay Cheap Enough

A cash homebuyer does not need more traffic. They need homeowners who are actually ready to sell, at a cost that still leaves room to make an offer. Bradford already knew the market bar. Paying $75 a lead was the line. Anything north of that made the channel hard to trust.

• Seller leads in his market were getting bought at around $75, with competitors ranging from the low $20s to $80
• Cheap clicks were useless if they were tire-kickers, out-of-area sellers, or people who were not ready to talk
• Daily spend had to stay tight. This was not a blow-the-budget awareness campaign
• The offer had to be simple on the ad: as-is, cash, no renovation project
• He needed inbound seller interest he could work, not a pile of form fills that died in follow-up

02 / The approach

A Tight Seller-Lead Sprint Built Around the Real Offer

GaaS treated this like a buying problem, not a branding exercise. The campaign asked one thing of Meta: find Georgia homeowners who would raise their hand for a cash offer, then keep the daily spend honest while the creative did the explaining.

1. 01

   Locked the Number That Mattered

   The campaign was judged against seller leads, not likes or cheap traffic. The $75 market bar was the line. Coming in under it was the whole point.

2. 02

   Put the As-Is Offer on the Ad

   The winning creative did not dress the house up. It told sellers they could skip the renovation, take a cash offer, and move on their terms.

3. 03

   Held Daily Spend Tight

   Instead of buying volume, GaaS kept the daily budget constrained so every lead had to earn its cost. The account stayed readable week to week.

4. 04

   Optimized for Inbound Sellers

   Budget moved toward the ads and audiences that produced people Bradford could actually call, not the ones that only looked busy in-platform.

03 / The results

The Channel Cleared the Bar It Had to Beat

The win was not a splashy lead dump. It was beating the number Bradford already used to decide whether paid seller leads were worth running at all.

04 / The timeline

How it came together.

1. Week 1

   The Bar Got Set

   Bradford's number was already clear: $75 a seller lead was the line the channel had to beat, with a tighter internal goal under that.

2. Launch

   The Offer Went Live

   Meta ads went out with the as-is cash offer in front: skip the renovation, get a cash offer, sell on your terms.

3. Mid-sprint

   Spend Stayed Honest

   Daily budget stayed constrained while the account learned which creative actually produced inbound sellers.

4. Two weeks

   The Number Moved

   Seller leads came in at about $40, roughly half the market bar, and about twice what the same spend would have bought at $75.

5. After

   The Channel Earned Trust

   Bradford's read was simple: the numbers were good, the spend stayed tight, and the work was paying off.